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Examples of Marketing Research Problems

Structuring the Research Problem

❶These measurements are always subjective, but allow statistics and replication of the whole research method. To find out more, including how to control cookies, see here:


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Your research hypothesis, methodology, conclusion and recommendations all depends on the problem statement. It is important to give a little background of the problem in the problem statement to make the reader aware of the depth and history of the issue. This will provide a basis for clear and better understanding of the issue. This is the main part of your problem statement. This is where you introduce your issue to the viewers.

In this part, you give a brief and concise overview of the problem and define specifically what the problem is and why and when is it occurring? Tips If you are having trouble writing this part of the problem statement, simply go about answering these following questions in the below mentioned sequence in one sentence answers.

This is the most important part after the problem definition. This is where you will be informing your readers why you have chosen this topic for research and present valid rationalizations for it. There are basically two types of data that is used for research, primary and secondary data.

Which type of data will you be using? Tips Based on the explanation above, try to understand which type of data will you need for your marketing study? This usually depends on the kinds of variables involved in your study.

So by clearly understanding and following the above mentioned components and tips, formulating market research problem statements for your thesis or dissertation can be done in no time. You are commenting using your WordPress. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Industrial Engineer and MBA with extensive experience in business areas, an expert on the deployment of business strategies in competitive markets like telecomunication, banking, leasing, cable TV and higher education.

Create a free website or blog at WordPress. In summary … Business! There are three main components to a good research problem in marketing. The researcher will then state how this led to defining a research problem. The operational definition is the determining the scalar properties of the variables. For example, temperature, weight and time are usually well known and defined, with only the exact scale used needing definition.

If a researcher is measuring abstract concepts, such as intelligence, emotions, and subjective responses, then a system of measuring numerically needs to be established, allowing statistical analysis and replication. Behavioral biologists and social scientists might design an ordinal scale for measuring and rating behavior. These measurements are always subjective, but allow statistics and replication of the whole research method. This is all an essential part of defining a research problem.

An anthropologist might find references to a relatively unknown tribe in Papua New Guinea. Through inductive reasoning , she arrives at the research problem and asks,. She has found a gap in knowledge, and she seeks to fill it, using a qualitative case study , without a hypothesis.

The Bandura Bobo Doll Experiment is a good example of using deductive reasoning to arrive at a research problem and hypothesis. Anecdotal evidence showed that violent behavior amongst children was increasing. Bandura believed that higher levels of violent adult role models on television, was a contributor to this rise. This was expanded into a hypothesis , and operationalization of the variables, and scientific measurement scale , led to a robust experimental design.

Check out our quiz-page with tests about:. Martyn Shuttleworth Oct 2, Defining a Research Problem. Retrieved Sep 10, from Explorable. The text in this article is licensed under the Creative Commons-License Attribution 4.

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• Defining the marketing research problem sets the course of the entire project. 7 7. Importance of Defining the Problem • Problem definition involves stating the general marketing research problem and identifying its specific components.

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Organizations use marketing research to find out what customers think and what they want. The survey is a direct way of collecting quantitative, or numerical, information and qualitative, or descriptive, information. When there are errors in the survey design, marketing research problems can surface.

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The marketing research problem guides the entire research process. It is important in determining the working hypothesis. With the hypothesis and the research problem, you are able to outline what is to be achieved after the research which is commonly referred to as the objectives in the research world. Defining the Marketing Research Problem and Developing an Approach MKTG • Defining the Marketing Research Problem • Developing an Approach to the Problem Figure Errors in Defining the Market Research Problem Problem Definition is too Broad • Does Not Provide Guidelines for.

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Oct 20,  · Preparing a perfect marketing research report depends on the research problem statement. The more clear and comprehensible your problem statement is, the more focused and directed your study will be. Problem definition is the first and the basic step of research process. According to definition, "Problem definition involves stating the general problem and identifying the specific components of the market research". A number of failures in marketing research project are a .