Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables — and generalize results from a larger sample population.
Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys — online surveys, paper surveys , mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.
Snap has many robust features that will help your organization effectively gather and analyze quantitative data. While defining quantitative and qualitative research based on their uses and purposes may be considered a practical approach for researcher, the difference actually lies on their roots: Procedures, designs, concepts, purposes and uses emanate from there.
Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations.
However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research. The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research. Thanks a millions time. I was struggling to get an idea of how to approach the definitions.
In fact I was even hesitating to answer the questions confidently. Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful.
Search Community Search Community. Quantitative Approaches In this module, the four approaches to quantitative research are described and examples are provided. List and explain the four approaches to quantitative research. Provide an example of each method. Describe how to identify the appropriate approach for a particular research problem. Qualitative and quantitative approaches. Qualitative, quantitative, and mixed methods approaches.
Research methods in education and psychology: Introduction to social research: Quantitative and qualitative approaches. Page Options Share Email Link. Share Facebook Twitter LinkedIn.
Pinning this post will make it stay at the top of its channel and widgets. When to perform the quantitative research design. Quantitative research design is an excellent way of finalizing results and proving or disproving a hypothesis. The structure has not changed for centuries, so is standard across many scientific fields and disciplines. After statistical analysis of the results, a comprehensive answer is reached, and the results can be legitimately discussed and published.
Quantitative experiments also filter out external factors, if properly designed, and so the results gained can be seen as real and unbiased. Quantitative experiments are useful for testing the results gained by a series of qualitative experiments, leading to a final answer, and a narrowing down of possible directions for follow up research to take.
Quantitative experiments can be difficult and expensive and require a lot of time to perform. They must be carefully planned to ensure that there is complete randomization and correct designation of control groups. Quantitative studies usually require extensive statistical analysis, which can be difficult, due to most scientists not being statisticians.
The field of statistical study is a whole scientific discipline and can be difficult for non-mathematicians. In addition, the requirements for the successful statistical confirmation of results are very stringent, with very few experiments comprehensively proving a hypothesis ; there is usually some ambiguity, which requires retesting and refinement to the design. This means another investment of time and resources must be committed to fine-tune the results. Quantitative research design also tends to generate only proved or unproven results, with there being very little room for grey areas and uncertainty.
For the social sciences, education, anthropology and psychology, human nature is a lot more complex than just a simple yes or no response. Check out our quiz-page with tests about:. Martyn Shuttleworth Mar 7,
Their SAGE Research Methods Online and Cases database includes contents from books, articles, encyclopedias, handbooks, and videos covering social science research design and methods including the complete Little Green Book Series of Quantitative Applications in the Social Sciences and the Little Blue Book Series of Qualitative Research techniques. The database also includes case studies .
Quantitative research design is an excellent way of finalizing results and proving or disproving a hypothesis. The structure has not changed for centuries, so is .
The following video, Quantitative Research Designs, further describes the differences between quantitative research approaches and offers tips on how to decide on methodology. Suggested Readings: Bernard, H. R., & Bernard, H. R. (). Quantitative Research Methods [Description]   [Common Uses] Description. Use quantitative research methods in market research when: You want to know “how many” and/or “how often”.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods. Therefore, as quantitative research is essentially about collecting numerical data to explain a particular phenomenon, particular questions seem imme- diately suited to being answered using quantitative methods.