Even the global market must be considered since the product may be made in a faraway land and compete with imports from other offshore locations. Data can be gathered from primary or secondary sources. Primary sources include interviews, focus groups, surveys -- either face-to-face or online -- and customer feedback. Customers and prospective customers answer questions, discuss likes and dislikes and provide opinions about existing products; this information can illuminate prior market performance.
Primary sources can be expensive or hard to obtain, so secondary sources provide alternative sources of information. Secondary sources include government publications, online searches, magazines, clipping services and trade organizations.
Data analysis can be descriptive or statistical. Whatever measurement techniques are used, the researcher must be careful to maintain objectivity. In this section of the proposal the researcher must lay out the methodology that will be used to interpret the data, including a blend of research from primary and secondary sources. Qualitative aspects might include anecdotal evidence, measurement of the intensity of emotions from respondents, compiling consensus opinions from multiple inputs and the like.
Quantitative analysis using figures can measure data precisely, offering exact outcomes for the hypothesis being tested. Alternative research methods should be explained to justify their inclusion. Thomas Metcalf has worked as an economist, stockbroker and technology salesman. Skip to main content. The Marketing Environment Marketing research must include an overview of the marketing environment. Data Sources Data can be gathered from primary or secondary sources. For market research, these often include methods such as focus groups, surveys, social networking research, or in-home tests.
Be specific about each method. The more detailed you can be in this section, the better likelihood that your proposal will be accepted. Use this section to discuss the merits of your research methods. Describe the implications of each method of data collection, and explain the methodology you will use to interpret the data. Discuss the means of evaluating the collected data. This practical section should detail the timeline that the research will follow.
Again, specifics are helpful in getting your proposal approved. Give a brief, but realistic budget projection for your proposed project. Ethical considerations are very important in all types of research. Among other possibilities, address factors such as confidentiality, data security, privacy, and consent of research participants.
This section can remain somewhat brief. Here, you can concede any potential or probable limitations of your research methods.
Marketing research is at the heart of addressing the four P’s of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place.
A research proposal is a document that proposes a research project, commonly scientific or academic, and containing a request for sponsorship of that research. Such professional proposals are then evaluated on the cost and potential impact, as well as the soundness of the proposed plan to carry it out.
Tips to writing a concise market research proposal. An eight-page template provides a tool to help you write a concise market research proposal that explains the intent and purpose of the research proposal while describing the techniques and methods of conducting research. It includes the. Market Research Proposal 1. Research Project- Proposal 2. 2 Project Proposal 10/22/ Background • The Indian Automobile industry is one of the largest and it has been fast growing globally. Presentation of marketing research proposal sully Marketing Research Report Proposal [Elegant (VI)] Md. Abdur Rakib. Marketing research.
This is a sample research proposal on Marketing: Nowadays marketing is becoming more and more important in this modern life. Every company must use this strategy to success and move forward. Marketing is a very dynamic lesson, and not just stuck in one point, its developing from time to time. Marketing research seeks to identify the variables that affect your product or service -- such as buyer attitude, habits, market need, competition, sticker price and promotional requirements. Before actual market research can begin, however, you must write a detailed proposal, or "map," which.